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CSR Report 2013

Essential Elements

To create a corporate culture in which sustainable growth is achieved constantly regardless of changes in personnel or organizational form, and to ensure that such a culture permeates across the JSR Group, we established our Essential Elements and have been promoting them to be shared among the employees within the Group as common values so that each employee can act with responsibility and confidence. The Essential Elements consists of the Corporate Mission, the Management Policies, and the Course of Action.

Corporate Mission

Materials Innovation, We create value through materials to enrich society, people and the environment.

Our value is not limited to "materials" but includes the components that capitalize on the strengths of the materials themselves.
We will research, create and introduce high quality, highly functional chemistries, materials and technologies to the markets we serve.
Value will be created throughout all corporate activities across the JSR Group including manufacturing, sales, research and development, procurement, logistics, planning and administration.
We deliver exceptional materials that enhance people's lives while refusing to compromise on our social and environmental responsibilities.

Management Policies—JSR's Fundamental Pillars of Management

Continuous Creation of Businesses

As society evolves, so does the demand for specialized materials and advanced products. JSR continuously evolves to anticipate and respond to changing marketing needs and, in doing so, achieves dynamic growth.

Enhancement of Corporate Culture

As society evolves, so will our organization. JSR will build on its existing positive corporate culture to create an organization and management style with the vitality to keep evolving.

Increase in Corporate Value

JSR will position itself to increase our overall corporate value by creating businesses through materials with focuses on customer satisfaction and the fulfillment of employees.

Management Policies—Responsibility to Our Stakeholders

Responsibility to Our Customers/Business Partners

When interacting with our business partners and customers, the JSR Group will:

  • Constantly evolve to meet the demand for new materials
  • Always strive to increase customer satisfaction
  • Act in good faith and maintain fair and equitable business relations
  • Continue to be socially and environmentally conscious throughout the supply chain
Responsibility to Our Employees

All employees should expect:

  • To be evaluated and rewarded based on fair standards
  • Continuous opportunities to grow by challenging themselves
  • Acceptance of the diversity of fellow colleagues and to be provided a place where all employees can work together as a team
Responsibility to Society

All members of the JSR Group will honor our responsibility to both the local and global communities through:

  • Responsible and respectful business practices (Responsible Care)
    that considers the environment and safety
  • Support for environmental conservation by providing eco-friendly products
  • Reduction of our environmental impact throughout the entire product lifecycle
  • Active contribution to conserving biodiversity throughout its business activities and the entire product lifecycle
Responsibility to Shareholders

The JSR Group will maintain its responsibility to its shareholders by:

  • Aiming to increase corporate value by creating business opportunities through materials
  • Constantly enhancing its management efficiencies
  • Inspiring trust by being highly transparent and conducting sound corporate management practices

Course of Action: 4C

Course of Action: 4C


All employees of the JSR Group should share a common, global focus and desire to succeed. Employees should feel confident to autonomously take on new challenges, learning from successes while viewing setbacks as opportunities to learn, grow and improve.


All employees should feel comfortable and confident maintaining open lines of bi-directional communication at all levels within the JSR Group. Employees should strive for organizational transparency through direct conversations as the best means of sharing value and achieving common goals, especially in the face of growth and diversification.


Employees will work together in the spirit of cooperation, valuing common, corporate goals over internal or departmental barriers. Employees will also be encouraged to actively collaborate with external resources and not be bound by conventional ideas.


All employees will cultivate an environment that supports bi-directional communication between managers and subordinates, and provides opportunities for them to develop together as individuals and as members of productive, supportive teams.

Activities to ensure penetration of the Corporate Mission across the Group

  • Dialogue with the President and other management (29 meetings with 422 participants in total)
  • Penetration level survey to capture quantitative data regarding activities conducted during the previous fiscal year
  • Sharing of the results of the previous year’s penetration level survey and identified issues
  • Training for recruitment staff and interviewers (141 trainees in total)
  • Education on the Corporate Mission for each employee level (168 trainees in total)
  • Explanation and discussion meeting at each workplace organized by Penetration Project members
  • Improvement of the operation method of the Management by Objective Card (The 4Cs goals were added to the work goals.)
  • Appointment of a penetration activity representative in each Group company
  • Discussion with penetration activity representatives from each Group company (group workshop and dialogue with the President)
Dialogue with the PresidentDialogue with the President
■ Messages from employees who
  attended the management dialogue meeting
  • The explanation was simple and easy to understand, so the impression of the mission as being difficult was dispelled. I was able to understand the idea behind the mission and why it is necessary and important.
  • I realized the link between my work and the mission and felt proud and responsible for implementing the mission.


CSR Report 2013