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JSR's emulsion business- Based upon JSR's synthetic rubber manufacturing technology, JSR's specialty functional business lines, starting from SB(Styrene-Butadiene) latex to AE (Acrylic Emulsion), were developed. Paper coating materials and special chemical products are two major products groups in this category. Paper Coating Materials ; In this segment business activity centers on PCL(Paper Coating Latex) which claims the biggest share in the Japanese market. The PCL is used, as a binder, for giving the paper surface smoothness, whiteness and brightness, in addition to the improved printing property. There are wide ranges of applications, from the expensive coated art papers used for printing art books, to the inexpensive miscellaneous paper used for advertisement leaflets. To cope with the diversified requirements in quality, and in accordance with the technical progress made for the paper processing industry, which requires high-speed printing and coating in the process, JSR is trying to accelerate its speed of production in order to keep its high share of market as well.